Romanian News brief: October 11th, 2019
Romania’s Brand Strength Index (BSI) score has improved from 59.0 to 62.7 out of 100, resulting in a brand strength rating upgrade from A to A+. Brand Finance evaluates the relative strength of nation brands, determined by performance on dozens of data points across three key pillars: Goods & Services, Investment, and Society. According to these criteria, Singapore has retained its title of the world’s strongest nation brand, earning the elite AAA+ rating and a BSI score of 90.5 out of 100.